Technology can be scary. Let's make it work for everyone.

Zesty Weives is a technology advocacy company. We share real-world experiences—from success stories to tech crashouts—to find solutions that actually work for people and their specific needs.

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Nordic region starting point
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pressure to be profit first
Sandy, the Zesty Weives mascot
Action Check our current action items
Updates Read our quick briefs
Direct Actions

Current calls and community updates.

Practical Problems

Passwords vs. Passkeys

We want to help with the transition from passwords to passkeys, but understand password managers are a good solution too. How do you decide what is right for you and those you help support? We're planning a focus group for late summer/early Fall 2026 to discuss this topic, share user experiences, and explore the pros and cons of a passwordless future.

Start a conversation
Consortium

Help others form a funding network

We're highlighting the 2026 Business Finland Sprint Grant and HaDEA calls. Need help finding partners to form a consortium? Let's talk.

Start a conversation
User Testing

WisprFlow: Speech-to-Text AI

We're interested in AI speech-to-text interfaces for kiosks and evolving community tools and services. If an elderly person can talk but not type, yet is hard of hearing, how can they effectively comprehend AI-generated responses? Help us test and share your experiences with WisprFlow in Finland. A focus group discussion about this will be arranged this summer.

Volunteer to help
User Testing

NotebookLM: Learning & Risks

We're exploring how NotebookLM can help people learn and develop. We want your first impressions and to discuss the potential risks of AI-generated content. Help us test it. Share your experience and maybe suggest an alternative. A focus group discussion about this will be arranged this summer.

Volunteer to help
Community

Share your tech crashouts

Had a total tech horror story? Found a solution that actually works? Share your story (anonymously) to help others navigate the same hurdles. And yes, feel free to include cases where you or someone you know tried to help someone else with tech. For business setting, keep it professional but don't be afraid to let the frustration show. Nothing is off the table. Meetups to discuss crashouts and workshops will be planned this year.

Submit a story
Quick Briefs (TLDR)

Snapshot of what's happening.

Key summaries from Business Finland, OPH, EU digital policy and other sources, condensed for quick reading.

EU Policy: The Digital Identity Wallet (EUDI)

A secure digital home for your identities and documents, designed to work across all EU borders. It gives users full control over what data they share, making digital interactions safer and more humane. Are you ready?

Read more
Business Finland: €100k Sprint Grant Pilot 2026

Targeting startups and small companies for rapid international growth. 75% funding for R&D innovation. Application window closes August 31, 2026.

View Call
OPH: Digital Management Course

A 27-hour verkkokurssi for rectors and leaders focusing on leading digital culture and safe digitalisation.

View Course
EU Funding: Safer Internet Centres (€10M)

A strategic call to ensure comprehensive geographical coverage of Safer Internet Centres across the EU. Focus on protection and empowerment of children online.

View Brief
Idea Board

Anonymous community brainstorm.

Submit your ideas for better digital infrastructure or share your tech horror stories. Rate the experience and help us drive change.

Thank you! Your submission has been received. We’ll review it before adding it to the community board.
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Tech Horror Rating: ★★☆☆☆

"I wasn't aware of the Traficom Regulation 28 regarding SMS sender IDs. Not sure how I missed this."

Anonymous • ...
Spotlight: Scams

Protecting yourself and others from digital fraud.

Scams and fraud are becoming increasingly sophisticated. We've curated these essential resources to help you stay safe and support your loved ones.

🛡️

Digiturvallinen elämä

DVV's comprehensive guide to digital security for citizens. Learn how to identify risks and protect your identity.

Visit Site
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Huijausinfo

Kuluttajaliitto's project providing up-to-date information on current scams and practical advice for victims.

Get Help
📰

Yle: Fraud & Scams

Deep-dive reporting and news from Yle on the latest fraud tactics targeting people in Finland.

Read News
Resource Hub

Ecosystem

Highlighting organizations and tools that provide free resources, research, and critical insights into the human side of technology.

Learning

Generation AI

Debunking AI myths and providing free classroom tools. Explore their "50 Myths about AI" book and interactive learning apps.

Access Resources
Research

HIIT Insights

Leading research from the Helsinki Institute for Information Technology on AI companions, information overload, and digital wellbeing.

Read Latest News
Mission

FCAI: Mission & Memory

The Finnish Center for AI is tackling the challenge of AI 'memory' and memorization, ensuring systems respect human context.

Explore Events
Transparency

Helsinki AI Register

See how Helsinki uses AI in daily life, from summer job helpers to parking assistants. A window into human-centered city services.

View AI Register
About

Warm guidance for a changing digital world.

Zesty Weives exists because technology should not feel like a wall. It should feel like a door you can step through at your own pace, with someone helpful nearby, especially for aging populations who are too often underserved by digital systems.

Mission

Empower everyone to have a good digital life

We close the distance between people and the technology meant to serve them through patience, plain language, and quiet expertise. Initially, our mission was to focus on supporting older adults, but has now shifted to be intergenerational.

Scope

Nordic-first, with plans to go global.

We are starting with the realities, languages, systems, and communities of the Nordic region while building methods and research that can travel well beyond it. We currently operate in Finland.

Approach

Research-led, not profit-led.

Our near-term priority is sharing research, engaging with others, and building trust in public before optimizing for commercial scale.

Founder story

Started from a simple pattern: older adults were being asked to adapt to digital systems without enough support. The risks of being left behind and excluded applied to almost everyone.

Our story begins with a familiar role: being the person friends, relatives, and community members called when a phone, laptop, login, or online service stopped making sense. We also observed others resisting change to adapt to new ways of doing things at work as well as cases like a loved one getting lost at the airport and missing their flight. The stress caused by such events affected not only the individual but also their families. Over time, one thing became obvious. The real barrier was rarely a lack of intelligence or willingness. More often, the barrier was rushed design, poor explanation, and systems built without enough patience and understanding of how people live their lives and the practical problems they face every day. An every day example is "Computer Says No" where verifying who you are for a digital service fails and you risk being excluded from that service.

Zesty Weives grows out of that lived experience. We are committed to making a digital life safe and accessible for everyone. The company is starting its operations in Finland with the long-term goal of building methods, services, and tools that can support people globally. At present, we feel our services are mostly needed for those in 40-50 age groups who need to care for both younger and older generations as well as themselves in the digital age.

Meet the Team

The people behind the guidance.

William Smith
Founder / CEO

William Smith

Tech enthusiast and active volunteer in the Helsinki region. William is dedicated to bridging the gap between people and technology through humane support.

Fun fact: As a kid, I would volunteer with my mother at nursing homes.

LinkedIn Profile
AA
CRO / Volunteer

Anna Autio

Our Chief Research Officer and specialist when it comes to our partners, associations and community engagement. Her research on technology and aging populations forms the foundation of our expertise.

Core focus: Community engagement and research-led inclusion strategies.

LinkedIn Profile
What we do

Practical digital support, for every generation.

We help people and organizations make digital change easier to understand, easier to adopt, and more humane along the way, starting with aging populations across the Nordic region.

1:1

One-to-one digital support

Help with the devices, apps, and services people actually use, at a pace that feels comfortable. We are a small team, so in some cases we refer you to providers like Enter ry and others highlighted by City of Helsinki. For affliate marketing inquires, please mention this when contacting us.

Individuals and families
WG

Workshops and focus groups

Hands-on sessions that demystify a topic, from online safety to staying connected with family. Want us to run a workshop for you or need help planning your own? If you are short-staffed for an event, we can also help with facilitation and other duties.

Community groups and organizations
ORG

Digital change for organizations

Support for teams adopting new tools and ways of working so change feels like progress rather than disruption. Does your organization need help implementing a transformation strategy?

Charities, councils, and small businesses
STR

Plain-language strategy

Short, useful guidance that helps decision-makers cut through complexity and choose what to do next with confidence.

Founders and leadership teams
RES

Resources and explainers

Clear, calm written guides on common digital questions, written to be read once and actually understood. There is already a lot of content available to you, so our strategy is not to add to the pile rather tailor it to your specific needs and let you know what tools and services are out there.

Self-directed learners
NET

Trusted ongoing partnership

A friendly point of contact for the digital questions that come up over time, so there is always somewhere warm to turn.

Households and small organizations
Why this works

First impressions matter.

Most digital frustration comes from how things are explained rather than from the people trying to learn or deal with practical problems in their daily lives. Things like environment, background, and mindset all play a role in how we approach new things. Zesty Weives focuses on clarity, pacing, and mindful support so people can build confidence instead of feeling left behind.

Sandy smiling warmly in a cozy blanket
Meet Sandy

A friendly face for unfamiliar moments.

Sandy is the calm presence in our community. Our mascot and reminder that asking questions is welcome, and that good guidance can feel warm rather than intimidating.

Roadmap

Building public trust first, then scaling the work carefully.

The roadmap is staged around research, public usefulness, and partnership building rather than rushing straight into a profit-first model.

Stage 01 - Now

Public knowledge layer

Launch website, share practical research, product guidance, and plain-language commentary for the public. Develop intake process for workshops, ideas and volunteers to help with our calls to action. Create and measure impact metrics to gauge usefulness of initiatives and collaborate with other organizations with similar goals and metrics. Set up a channel to allow the public and stakeholders to engage with us and provide feedback.

Stage 02 - Next

Network formation

Build a partner and volunteer network that can extend local support, referrals, and shared learning across the Nordic region. This includes products and services from others that we trust and recommend to you.

Stage 03 - Later

Governance and funding

Form a board, secure funding for research and staff, and strengthen the organization around public-interest credibility. We envision this happening 2-3 years from now.

Stage 04 - Long Term

Services division

Develop a services division focused on apps, workflows, and practical tooling that support digital inclusion at scale. Currently, we have the capability to deliver these services, but the team right now is small and primarily volunteer, helping in our free time.

Stage 05 - North Star

Broader international reach

Use the Nordic-first foundation to shape methods, partnerships, and products that can later expand globally with integrity. Note that this is a very long term goal and far off in the future.

Contact

Let's start a conversation.

Send us your initial topic for discussion. Whether it's a tech war story, a project bottleneck, or a need for community engagement, we're here to listen and help during our launch phase.

Thank you! Our team will reach out within two working days.

What to include

Your initial topic for discussion and a brief background on the challenge you're facing.

Current priority

Helping others form consortiums, testing WisprFlow and NotebookLM, and providing tech guidance and resources for events.

Response time

We're small and action-focused. Expect a direct reply within two working days.